Success and failure in life and our relationships—personal and professional—relies in large part on goodwill. Goodwill is measurable. We maintain an account for every interpersonal relationship. We trade in goodwill. It has a currency.
People wonder what makes them liked or respected or appreciated. We hold others in esteem in proportion to the amount of goodwill they’ve accumulated in their account. If someone has been kind and thoughtful in the past, their account carries a higher balance. If someone has done many favors and has called in very few of them, they have earned a wealth of goodwill.